“Leadership in event planning isn’t just about managing logistics - it’s about inspiring teams, solving problems creatively, and delivering unforgettable experiences.”


– Lana Fomiceva, CEO of Aiconiq Events


Leadership is the backbone of successful event planning. Whether you’re organizing a corporate retreat in the Alps, a luxury product launch, or an investor meetup with startups pitching their ideas—your ability to lead effectively (yourself first) and then everyone else within your scope of leadership can make or break the event. As the CEO of Aiconiq Events, I’ve learned that leadership in every industry goes beyond checklists, timelines, and roadmaps. It’s about vision, adaptability, and people. And the keyword is: your state of mind.

But what does it truly mean to lead in a field where every detail matters, and every decision can shape the experience of hundreds—or even thousands—of people? Let’s dive into the essence of leadership and how you can harness it to create events that leave a lasting impact.


Lessons Learned from Leading Teams Across the Globe

Having established and led 100+ employee units and managed 150+ expert departments in global and international corporate companies, with more than 15,000 employees worldwide, I’ve experienced firsthand the challenges and rewards of leading diverse teams. These teams spanned different cultures, roles, positions, locations (remote, local, hybrid) and experiences—each requiring a unique approach to leadership. The key lesson? Be a leader, not a boss. Be an entrepreneur people wish to follow and work with, someone who inspires growth and collaboration. Here are some key lessons I’ve learned along the way:


  1. Empower, Don’t Micromanage:
    Great leaders trust their teams to excel. Instead of controlling every detail, focus on providing guidance, resources, and support. This fosters creativity and ownership.
  2. Lead with Empathy:
    Understanding the unique needs and perspectives of your team members builds trust and loyalty. Empathy allows you to connect on a deeper level and create a positive work environment.
  3. Communicate Clearly and Often:
    Transparency is key to effective leadership. Keep your team informed, set clear expectations, and encourage open dialogue. This ensures everyone is aligned and working toward the same goals.
  4. Adapt to Change:
    In a fast-paced industry like event planning, adaptability is non-negotiable. Leaders must be ready to pivot, embrace new ideas, and find solutions to unexpected challenges.
  5. Inspire Growth:
    A true leader doesn’t just manage—they inspire. Encourage your team to develop their skills, take on new challenges, and grow both personally and professionally.

What It Means to Lead Through Leadership

Leadership isn’t about titles or authority—it’s about influence, empathy, and the ability to bring out the best in others. Whether you’re managing a team, collaborating with clients, or leading a project, these qualities are essential:

  • Collaboration
  • Active Listening
  • Empathy
  • Forward Thinking
  • Innovation and Creativity
  • Adaptability
  • Negotiation Skills
  • Clear Mind and Neutral Position
  • Emotional Intelligence


Your Next Step: Let’s Elevate Your Leadership

If you’re looking to elevate your leadership skills or need guidance in managing your event team, I’m here to help. With over two decades of experience leading global teams and delivering high-impact events, I offer personalized coaching and consulting services to help you:

  • Resolve team conflicts and build a collaborative culture.
  • Develop leadership skills that inspire growth and innovation.
  • Plan and execute events that leave a lasting impression.

Let’s work together to transform your leadership approach and create events that truly stand out. Book a consultation with me today via events@aiconiq.ai to get started.


A Moment of Reflection

As you finish reading this, take a moment to reflect: What’s your biggest leadership challenge right now? Is it building trust within your team, staying calm under pressure, or finding creative solutions to unexpected problems? Whatever it is, remember that leadership is a journey—one that requires continuous learning, resilience, and a passion for growth.

The best leaders aren’t born; they’re made through experience, reflection, and a commitment to becoming better every day. So, what’s your next step?

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